Pittsburgh Steelers Organization Launches Revamped Fan Gear Line

On Sunday, the Pittsburgh Steelers organization will be launching on facebook its new fashion line. The vastly improved line is already a hit with Steelers fans, and all of the items can viewed at the new website: https://shop.steelers.com/. The Steelers director of strategic planning, Susan McGalla, is excited with the fashions and accessories added to the line. “We’ve mad a lot of big changes,” according to McGalla. This year, fans will items from brands including Victoria’s Secret, Pandora Jewelry and Nike Golf, just to name a few. “Many of the fashions are geared toward girl fans who like pinks, yellows and neons,” says McGalla. “With sports you can be plain or dressy. We think we’ve captured both styles perfectly.” The Pittsburgh native says listening to the fans was an important part of bringing the line to fruition. “We love to bring in focus groups so they can have a voice.” Social networking is also an important part of making things happen. The Steelers have also launched the new “It’s Not Just Friday, It’s Steelers Friday” to encourage fans to wear black and gold on the Friday before the game. McGalla brings a great deal of experience to the table. The former CEO of American Eagle Outfitters and Wet Seal knows what customers are looking for in retail. After graduating from Mount Union College, she went to work for Joseph Horne Company where she was involved in both management and marketing. After lengthy careers at Wet Seal and American Eagle Outfitters, McGalla decided she would use her expertise to help others. In 2012, she launched P3 Executive Consulting. Her company advises some of the largest retail companies in the U.S.

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