How Christopher Burch Is Changing Consumer Perception Using Disruptive Technology?

As almost every industry embraced technology, fashion industry also came up with new high-tech ideas. These ideas are both innovative and consumer-oriented. Perhaps, the initial ideas started with designers such as Anouk Wipprecht, a Dutch fashion designer, who invented products that included a drink-making dress and a self-painting attire. Later, designers started to engage customers by designing disruptive products that smartly integrated high-tech and fashion.

 

The bike protection neck wear from Anna Haupt and Terese Alstin is an example of such design. Instead of wearing a helmet that often restricts visibility, the neck wear offers increased protection by inflating an air bag on impact. The neck wear is also useful in hot outdoor conditions. Similarly, two other designers, Ashwin Rajan and Kevin Cannon, created Frontline Gloves, which are extremely useful during emergencies and rescue operations. These gloves are fluorescent and heat resistance, which is particularly useful in dense smoke. Using these gloves, fire fighters can easily give hand signals allowing their team and others to exit from the scene, quickly.

 

The use of kinetic energy to power consumer gadgets is also not new. Several fashion designers have designed clothes, which can power small appliances such as mp3, watch, and batteries. In fact, there is also a version of running shoes, which can produce enough energy from movement to easily charge a cell phone.

 

It is also true that fashion industry has come to the rescue of high-tech firms on several occasions. Recently, Google Glass faced challenges because it was difficult for the company to convince consumers to wear glasses due to the stigma attached with glasses. Accordingly, Diane Von Furstenberg, a famous fashion designer came to the rescue of Google Glass by promoting the glass on her fashion shows. As a result, Google was able to generate hype and awareness enabling successful introduction.

 

Such success is not possible without the support of entrepreneurs such as Christopher Burch. Chris Burch and his company, Burch Creative Capital, has helped numerous high-profile companies to launch innovative products. During his career, he has helped more than 50 top-notch product ideas.

 

Connecting innovation to impact, Chris Burch successfully allowed top names such as ED by Ellen DeGeneres, Cocoon9, Nihiwatu, Poppin, and TRADEMARK. Similarly, he also embraced ideas by Faena Hotel + Universe, Jawbone, and Voss Water. From hospitality, organic foods, and technology industries, Burch Creative Capital is instrumental in generating impact through lifestyle and consumer products.

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