Tidal is no longer the underdog music streaming franchise it once used to be. Gone are the days when music streaming giants, led by Apple, used to shrug it off as just another non-entity. Today, thanks to the tireless efforts of creative minds like Desiree Perez, Tidal is headed for success. Desiree was brought on board the company by the owner of the company; the billionaire music guru, Jay-Z.
Jay Z’s Solo Efforts
Tidal was facing a steep challenge with top executives quitting right, left, and center. One of the first agendas on the to-do list of Desiree Perez was creating a hype and a buzz around the relatively new concept of streaming music. Additionally, she was given the responsibility of managing a portfolio worth many millions by Jay-Z. These funds have been utilized to acquire similar companies and development partners to the tidal franchise.
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Billion Dollar Business
Desiree’s success stems from the vast experience she has as a businesswoman. She’s spent most of her adult life negotiating the same kinds of deals she’s undertaking for Jay Z’s company. That makes her the ideal candidate to handle such a delicate endeavor. The truth of the matter is that there are billions of dollars at stake in this line of business.
The astute determination of the music mogul is the only thing which has kept this initiative alive. Without him, Tidal would most likely have ended up being another failed idea. The fact that he has money only served to ease the process, exponentially.
According to musicbusinessworldwide.com, The strategy deployed by Desiree and the rest of the team over at Tidal is simplistic but profound, to say the very least. It just focuses on the new releases and with the upcoming music. That is in stark contrast to the other competing music streaming services providers which pay lots of attention to the already existing music. That strategy, they hope, will enable them to have a smaller but more concise database. That will effectively make the searching process for a new song easier for interested consumers.
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