Lori Senecal is an advertising guru known for her exceptional marketing and advertising knowledge. She has a reputation for solving business challenges using innovative technological solutions. Her efforts in the industry saw her rise the ranks to become the Global Chief Executive Officer of CP+B (Crispin Porter + Bogusky). Her role as CEO was to coordinate the company’s ten international offices and find ways of expanding the agency globally. One of her high moments with CP+B was in October 2015 when she bagged the American Airlines. American Airlines had worked with TM Advertising before Lori Senecal brought them on board. This win helped to boost CP+B global presence. Check out Mediapost for more.
One of Lori Senecal’s keys to success is not staying in the comfort zone. She is an alumnus of McGill University where she graduated with a degree in Bachelor of Commerce, Marketing and Finance. She started off on a high note as the Global Chief Innovation Officer for McCann Worldgroup and later the President of McCann Erickson, New York office. It is while here that she worked with brands like Xbox and Coca-Cola in their advertising campaigns. She later worked as the Executive Chairman of KBS (Kirshenbaum Bond Senecal). A role she continued to serve even while heading CP+B. Her leadership grew the company from a 250 employee agency to over 900 people globally and was named in Crain’s list of “Best Places to Work in NYC”. KBS was also recognised for three consecutive years on AdAge’s list of “Standout Agencies” while she was named on the list of “Women to Watch”. Check out inspirery.com for more.
Known for her creativity, great style and ability to relentlessly focus on a challenge Lori Senecal has made her mark in modern business advertising. Her style has enabled her to help big brands like American Airlines, BMW, Vanguard, Victoria Secret Pink and PayPal. Senecal has had the privilege to serve in the 4A’s and Ad Council Board of Directors. Due to her hard work, she was honoured with a Quantum Leap award for leadership and innovation at AWNY Game Changer Awards in 2013. In 2017 she was named in some listings including; Top 20 Women in Marketing, Top 100 leaders in Marketing and Fast Company Most Creative people in the business.