Carlos Alberto de Oliveira Andrade: Establishing the CAOA Group

The CAOA Group is the largest distributor of Ford, Hyundai, Subaru, and Chery in Brazil. The company was established by Carlos Alberto de Oliveira Andrade, a Brazilian entrepreneur, and businessman who is interested in the automobile industry. He founded the business in 1979 and chose the name CAOA to represent the first letters in his name. He revealed that it had been a lifelong dream for him to serve the public by giving them a chance to own a brand-new car. He stated that he worked hard for the partnership contracts that he got from the vehicle manufacturers on the other side of the world, and now he could freely use it to give others a chance to own a brand-new vehicle. Because of the company’s world-class services, the CAOA Group grew tremendously over a short period, and they are now regarded as a leading vehicle distributor, catering to the huge Brazilian market.

Carlos Alberto de Oliveira Andrade never expected that he would be in the automobile industry. According to Dr. Carlos, everything was an accident and happening without his direct control. He recalled that everything happened in 1979 as he ordered a brand-new Ford vehicle from Vepel, a local dealership. After weeks of waiting for his vehicle, he went to the shop and asked the manager about the order that he placed. However, the manager told him that Vepel went bankrupt, and he would never be able to retrieve his car. As compensation for his vehicle which he did not receive, the owners of Vepel decided to give the whole dealership to him. They also said that it is up to Carlos Alberto de Oliveira Andrade how he would like the facility to be renovated.

Through decades of managing the business, Carlos Alberto de Oliveira Andrade started to acquire knowledge about vehicles and its marketing strategies. He also hired several professionals who would help him manage the business. As decades have gone by, many new vehicle models went out, and the CAOA Group is among the first dealerships in the country offering pre-orders to the vast number of clients working with them.

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