Category Archives: Advertisement World

Lori Senecal’s Successful Career in the Advertising Industry

Lori Senecal is an advertising guru known for her exceptional marketing and advertising knowledge. She has a reputation for solving business challenges using innovative technological solutions. Her efforts in the industry saw her rise the ranks to become the Global Chief Executive Officer of CP+B (Crispin Porter + Bogusky). Her role as CEO was to coordinate the company’s ten international offices and find ways of expanding the agency globally. One of her high moments with CP+B was in October 2015 when she bagged the American Airlines. American Airlines had worked with TM Advertising before Lori Senecal brought them on board. This win helped to boost CP+B global presence. Check out Mediapost for more.


One of Lori Senecal’s keys to success is not staying in the comfort zone. She is an alumnus of McGill University where she graduated with a degree in Bachelor of Commerce, Marketing and Finance. She started off on a high note as the Global Chief Innovation Officer for McCann Worldgroup and later the President of McCann Erickson, New York office. It is while here that she worked with brands like Xbox and Coca-Cola in their advertising campaigns. She later worked as the Executive Chairman of KBS (Kirshenbaum Bond Senecal). A role she continued to serve even while heading CP+B. Her leadership grew the company from a 250 employee agency to over 900 people globally and was named in Crain’s list of “Best Places to Work in NYC”. KBS was also recognised for three consecutive years on AdAge’s list of “Standout Agencies” while she was named on the list of “Women to Watch”. Check out for more.



Known for her creativity, great style and ability to relentlessly focus on a challenge Lori Senecal has made her mark in modern business advertising. Her style has enabled her to help big brands like American Airlines, BMW, Vanguard, Victoria Secret Pink and PayPal. Senecal has had the privilege to serve in the 4A’s and Ad Council Board of Directors. Due to her hard work, she was honoured with a Quantum Leap award for leadership and innovation at AWNY Game Changer Awards in 2013. In 2017 she was named in some listings including; Top 20 Women in Marketing, Top 100 leaders in Marketing and Fast Company Most Creative people in the business.



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Lori Senecal Is A Role Model To Many Women

Lori Senecal is an inspiration to many women in the world. As a young girl, she aspired to be many things. One thing was clear though, she wanted to succeed. Lori grew up with her siblings as her major motivation. She was inspired by the fact that they wanted her to better herself in many ways. That is why as a child, she worked hard to achieve the best. From college, Senecal was focused on pursuing business studies. She majored in sales. That is how she managed to develop her portfolio to this moment. Senecal learned how to be a leader straight from college. That is how it has been for her, up until now.

Senecal works hard

Well, Senecal’s story is a symbol of growth and commitment to growing more businesses. She has been on the path of developing her career in many ways. That is why she is admired as a woman. Perhaps her role at CP+B elevated her in the world of business. When she joined the company, it was not in a good position in terms of business and project handling. In fact, Lori is appreciated for the roles she has played in finding a market niche for this advertizing agency. Her input can barely be matched. She is believed to have pitched many projects including American Airlines, a project that belonged to one of the best agencies in the industries. Lori has been instrumental in growing the agency. For more details visit Adweek to see more.

Profile of operation

According to Campaignlive, the management of CP+B released statement, citing that Lori would leave by the end of 2017. Speaking for the agency, the vice president cited that Lori Senecal has been a force to reckon with in the agency. She has led the marketing department through successful strategies. Since she joined the firm, she has done nothing but support the development of sales by implementing strategies that grow the business. Senecal has special, yet impeccable ideas when it comes to understanding clients. Often, she has applied her skills to convince clients to buy her idea. You can visit Crunchbase for more details.


Lori is a role model in leadership. She is motivational and results oriented. As a woman who works in a world that appreciates men more, she has succeeded in paving the way for success.

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Jose Borghi – Top Most Advertising Professional in Brazil with Enormous Experience

In the Brazilian advertisement sector, Jose Borghi is considered as one of the most proficient advertisers. As a matter of fact, his career spans more than 20 years of professional experience. He has created numerous famous advertisements in the country. Because of his quality in production, he has survived the great competition and come out as the best contractor. Many international companies and business entities approach him for various advertisement contracts. He is also the creator of one of the most famous adverts in the country. The animal wildlife conservation advert created by his company remains to be the most sought advert in the country.

When he created that compelling and moving advertisement in the media, his business boomed due to an influx of business opportunities in the company. Business is what you make it according to him. Therefore, he has worked hard to realize his business growth. When he was still in high school, his sister was working at a local business advertisement agency in the country. She invited Jose Borghi to attend an exhibition at the center. When he was there, he enjoyed every moment of the advertisement presentation. For this reason, he left the place knowing what his business would look like shortly. Therefore, he worked hard and attained a certification to study advertisement in college.

When Jose Henrique Borghi was coming out of college, he went on to become a better business agent in the country. When he was in college, he worked hard to understand all aspects of advertisement as it formed the basis of his career. He wanted to found his independent company. However, he had no money to start a company by the time he was from college. Therefore, he went on to work at a local advertisement agency to collect enough money to purchase the necessary equipment. Click here to know more.

Talk Fusion-Making a Big Impact Globally

After over a year planning and hours of hard work, Talk Fusion, a leader in video marketing solutions worldwide, has launched its long-awaited 30 day Free Trials. Theses trials are available in over nine languages and in 140 countries and counting. Prospective customers can now Try Talk Fusion’s Video Marketing Solution completely risk-free and instantly for 30 days. This Free Trial is giving prospective customers the opportunity to see first-hand just how effective their video marketing is. Founder and CEO, Bob Reina, knows that there is no comparison anywhere in the world that even comes close to the value that Talk Fusion can bring to the game. He wants to get Talk Fusion’s products into as many hands as possible because once people see for themselves just how great these products are, they will want to purchase them.

It’s easy to sign up to gain full access to Talk Fusion’s benefits through their recently re-designed website: New users will get access to their Video Newsletters, Video Email, Live Meetings, Sign-Up Forms, and 2016 WebRTC Award-Winning Video Chat. The advantages of using these invaluable tools are almost always immediately noticed. The Talk Fusion website is easy-to-use and even comes with a comprehensive virtual library and easy-to-understand resources. It even has step-by-step guides and white papers exclusive to Talk Fusion to help boost business productivity.

Talk Fusion is for any and everyone wanting to grow their business, get an upper hand on the competition, or just communicate more effectively. Talk Fusion was founded in 2007 by Founder and CEO Bob Reina and has introduced the world’s first Instant Pay Compensation Plan. Talk Fusion is also a member of the Direct Selling Association and upholds the highest business practices. Talk Fusion’s products innovative products are marketed person-to-person by independent Associates in over 140 countries. CEO Reina believes that it’s important to give back to the community. Talk Fusion believes in giving back friends and family, but to animal charities, and to the community. for more.

José Borghi: The Influential Brazilian Advertiser

Jose Borghi was born in Prudente Brazil and attended PUC Campina where he graduated in Advertising and Propaganda. It is not until in his junior his year that he realized what career path he wanted to take. His sister encouraged him to watch a performance, which turned out to be a commercial award presentation to Cannes. After the show, he had made up his mind what he wanted to do with his life.

Career Path
After graduating college in 1989, José started his first job with Standart Ogilvy and was outstanding at the job. He worked for other renowned advertising companies including FCB, DM9/DDB, and Talent & Leo Burnet before opening his ad agency.

He partnered with Erh Ray, and they both started BorghiErh. They had no money, supporters, or godfather, but instead, they depended on m their effort to see the company’s success. In 2006, the company was bought by Lowe, and it became Borghi Lowe with Borghi splitting the presidency with Erh.
They continued with their efforts, and it paid as the company expanded to leaps and bounds to become recognized both domestically and internationally.

In the recent past, Borghi Lowe merged with Lowe Partners and Mullen Group to give birth to Mullen Lowe Brasil. Jose Borghi and Andre Gomes are the acting co-CEO of the new advertising agency.
Successful Ads
In his advertising career, Jose has engaged in some successful ads with the most memorable being the mammals of the Parmalat where kids wore like stuffed animals and sung memorable jingles. The other one was the “It’s the love” ad featuring Zeze di Camargo and Luciana.

Other success cases in his career include review concepts by Fiat, Honda campaigns, Delta Airlines, Asia Motors, Unilever, America Online, and Procter among others reputable companies that won award both domestically and internationally.

Jose acknowledges his effort and dedication as the reason for hissuccessful.