Unroll.me is a free and simple way to manage email subscriptions. It allows the user to end unwanted subscriptions and to “Rollup”, or organize, the subscriptions they do have. The Rollup service offers a daily summary of all subscriptions and organizes and prioritizes subscription emails as they come in.
The application is free to all users and is now compatible with both iOS and Android smartphones. Unroll.me debuted on the tech scene in 2011 and was acquired by Slice Technologies in 2014. As to this acquisition co-founder and chief executive Josh Rosenwald says, “When you stay independent, there’s a lot of stuff you have to focus on”. By joining Slice, Unroll.me can focus on its users and services, leaving the business operations to Slice. At the time of this merger the email subscription management service claimed to have 1.3 million users. This number has increased since the acquisition as Slice and Unroll.me offer complimentary services.
Unroll.me is praised for its straightforward and accessible application. Upon signing up, Unroll.me allows the user to see all their subscribed emails in one place. The application’s interface echoes Tinder: the user can quickly and efficiently unsubscribe by swiping left. Unroll.me allows the user additional email subscription management functions as well with its Rollup tool where the user “rolls up” their remaining email subscriptions into a convenient daily digest. When viewing their Rollup the user can swipe up to add a subscribed email to their daily round up or swipe right to leave it in their inbox.
Unroll.me’s users swear by the application’s ability to declutter an inbox. CEO Jojo Hedaya claims that the average user has 62 subscribed emails upon signup. It takes the average email user about 5 minutes per day to delete unwanted marketing emails. Using Unroll.me nearly cuts that time in half. So, one can imagine the impact that a service of this nature would have on time management, not to mention inbox clutter.