As a young Jewish Russian immigrating to America with her mother and her sister, Doe Deere’s life quickly became better in the Big Apple. Though financial tribulations were constantly endured throughout her whole young life, Deere was able to develop a very successful cosmetic brand in Los Angeles.
Lime Crime is a trendy cosmetics company well-known for their long-lasting liquid lipsticks. Lime Crime was a trend setter helping to increase the popularity of these unique lipsticks. Their Velvetine shade of liquid lipstick was constantly in high demand over the course of several years which made consumers long for it even more during that time period.
Doe Deere is thankful for the success of such a thriving company and thanks America for that opportunity — one in which she would not have had such luck obtaining and financially growing in Russia. Her family risked everything to emigrate from Russia, and she is thankful that her mother allowed them to take that risk in order to live a safer and more luxurious lifestyle here in America.
As Lime Crime continues to grow, Doe Deere is proud that she continues to employ more Americans in her Los Angeles business as well as inspiring women across the world. In today’s society, not only women are wearing cosmetics which has boosted the high-dollar cosmetic industry even more. Independent brands such as Lime Crime are setting the standard for unapologetic creativity in the beauty industry thanks to creators and entrepreneurs such as Doe Deere. As an Indie brand with a well-known reputation, Doe Deere and Lime Crime have the opportunity to make a difference and lead the way for other Indie brands to take the competition from the public beauty brands that lack creativity and longevity. Doe Deere’s creativity, in my opinion, is just beginning; her motivation will likely lead her to even more beauty creations in the near future in which we will all hear about.