Category Archives: Brazilian Advertiser

José Borghi: The Influential Brazilian Advertiser

Jose Borghi was born in Prudente Brazil and attended PUC Campina where he graduated in Advertising and Propaganda. It is not until in his junior his year that he realized what career path he wanted to take. His sister encouraged him to watch a performance, which turned out to be a commercial award presentation to Cannes. After the show, he had made up his mind what he wanted to do with his life.

Career Path
After graduating college in 1989, José started his first job with Standart Ogilvy and was outstanding at the job. He worked for other renowned advertising companies including FCB, DM9/DDB, and Talent & Leo Burnet before opening his ad agency.

He partnered with Erh Ray, and they both started BorghiErh. They had no money, supporters, or godfather, but instead, they depended on m their effort to see the company’s success. In 2006, the company was bought by Lowe, and it became Borghi Lowe with Borghi splitting the presidency with Erh.
They continued with their efforts, and it paid as the company expanded to leaps and bounds to become recognized both domestically and internationally.

In the recent past, Borghi Lowe merged with Lowe Partners and Mullen Group to give birth to Mullen Lowe Brasil. Jose Borghi and Andre Gomes are the acting co-CEO of the new advertising agency.
Successful Ads
In his advertising career, Jose has engaged in some successful ads with the most memorable being the mammals of the Parmalat where kids wore like stuffed animals and sung memorable jingles. The other one was the “It’s the love” ad featuring Zeze di Camargo and Luciana.

Other success cases in his career include review concepts by Fiat, Honda campaigns, Delta Airlines, Asia Motors, Unilever, America Online, and Procter among others reputable companies that won award both domestically and internationally.

Jose acknowledges his effort and dedication as the reason for hissuccessful.