It’s a wonderful thing to behold those who are brave enough to throw down the gauntlet and give it their all in the free market arena. The courage to embrace a new idea or dream and the tenacity to risk everything to see it succeed, even when up against what seem like the most impossible of odds.
Challenging the tried and true; the belief that the pinnacle of a product or service has already been reached, is a scary and daunting task indeed. But that is exactly what start-up entrepreneurs Sanjiv Mehra and Jonathan Teller did when they founded Evolution of Smooth (EOS), a new lip balm company that took on the market entrenched heavyweights that had dominated Target stores aisles for more than a century.
Market demand for more natural/organic products left enough of a void in lip balm products and Sanjiv and Jonathan saw their opportunity to capitalize. They wanted to create something new and exciting for a new generation that would not only be fun, pleasurable and stylish but would also go the distance in it’s concept.
Bravely using only their own capital and conducting extensive research and model testing, they came up with an entirely new concept to the traditional tube. They created an effective new tool in the form of a sphere that engaged the user on multiple levels and wouldn’t be seen as just another marketing gimmick to be discarded and disdained later.
They then wisely priced their new product to compete with other brands and set about Facebook and social media marketing their legacy to the public. Now, in less than ten short years, EOS lip balm is already one of the top selling products in the country.
Not too bad for a start-up brave enough to challenge such a traditional market.
Read the full article: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick
American Eagle Outfitters is one of the most popular retail stores in America. The clothing store has become a hit with the younger crowds due to it’s various styles of merchandise. Much of American Eagle’s success is attributed to Susan McGalla.
From an early age, the Ohio native had ambitious dreams. With her hard work and confidence, McGalla would set forth a successful career path. After graduating from Mount Union College in 1986, McGalla began working for the department store Joseph Horne Company. McGalla’s eight-year tenure at Joseph Horne helped hone her marketing skills, which would become useful in later in her career.
Following her departure from Joseph Horne, McGalla was hired by American Eagle Outfitters, which would be the epitome of her business career. Early on at American Eagle, McGalla worked in a managerial role before being promoted to President and Chief Merchandising Officer. With her new lead role, McGalla would create ideas for merchandise, which would then lead to American Eagle Outfitters becoming a hit in the retail arena.
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Despite her success with American Eagle, Susan McGalla decided to leave the company in 2009. Yet, that hasn’t stopped the businesswoman from slowing down. She would go on to work for a real estate firm called HFF Inc, before making a return to the retail world by joining Wet Seal Inc. Her times with both companies was short-lived, yet were an important stepping stone in her career.
McGalla’s resume to continues to grow with her new role as The Vice President of Business Strategy and Creative Development for NFL’s top team, The Pittsburgh Steelers. Aside from her job with The Steelers, McGalla also has her own executive consulting firm.
With her list of high-profile jobs, Susan McGalla has shown she’s one of the top successful businesswomen.