Poppy Angeloff was established the moment Doe Deere found some of her family heirlooms and immediately fell in love with them. From there she started researching about how to begin a company that sells classy, yet vintage-inspired jewelry. Deere’s sister came in handy as far as showing her that the idea could grow into something more – a firm! At the time, she was deeply engaged in the makeup business where she was running Lime Crime Cosmetics.
A vegan and cruelty-free brand of cosmetics, Lime Crime Cosmetics, enjoys a global consumer loyalty. In the initial phase of Lime Crime Cosmetics, Doe Deere used to operate the business from the apartment she lived with her husband, Mark Dumbleton in Brooklyn. Besides being in a New York-based rock band together with her husband, Deere also operated a fashion line. She would reconstruct or sew clothes and then sell on eBay under the brand name Lime Crime.
Since she didn’t have enough funding, it was hard to afford real models. She was forced to model her stuff, and before long, she gained popularity for her makeup looks. Her choice of colors is hard to find, if not impossible. When she realized that her audience loved the colors, she felt that perhaps she wasn’t the only one who has a fascination with colors and that many girls out there would like to experiment. Over time, she has proved that it is okay to express oneself using colors. Doe Deere and her husband operated Lime Crime Cosmetics for ten years and then sold it.
A few lessons from Doe Deere;
The number one driving force for any entrepreneur must be passion for whatever he or she is doing.
A good entrepreneur must use the products he or she is selling.
Never shy away from taking risks.
About Doe Deere
Doe Deere is the founder of Poppy Angeloff,a jewelry firm that targets the modern Victorian girl. Doe is driven by the desire to show young girls how to live via creative thinking and vibrant colors, and she has no apologies to make for it. Her experience as an entrepreneur has given her opportunities to design and produce products capable of enhancing a woman’s internal and external beauty. In an article published in Forbes, Deere says that she likes to see Poppy Angeloff as her next step of evolution as an artist as well as an entrepreneur.
The Russian born entrepreneur relocated to New York at the age of 17. She would, later on, move to LA, California with her husband. She runs a blog known as Doe Deere Blogazine where she writes about fashion and life.