One of South America’s most innovative companies is Eucatex, founded in 1951. Eucatex is one of the premier green corporations in the world, leading the way by setting examples of how to incorporate green technology and remain profitable. Flavio Maluf is the current Chief Executive Officer who joined the firm over 30 years ago. Flavio is no stranger to hard work and innovation, despite his family wealth and political ties he worked his way to top, paving his path. Initially joining the Eucatex family back in 1987, as a trade negotiator Mr. Maluf would apply his core principle to help propel himself to the position he is in today.
Born into a wealthy family, Flavio upbringing was among a prosperous family of businessmen and political powerhouses. An alum of Armando AlvaresPenteado Foundation where he studied and received a Mechanical Engineering degree, Flavio always had a burning desire for business and entrepreneurship. In addition to leading Eucatex as the CEO, Mr. Flavio Maluf also serves as the President of the online food hub Grandfood Group. Flavio attributes much of his success to his strong belief in hard work and an eye for innovation. An avid hard worker, Flavio Maluf understands fully the importance of doing the necessary action to achieve success. Mr. Maluf spends a large portion of his free time reading magazines and columns on sound business practices and innovation.
Eucatex blazed the trail in green technology and business by finding a way to incorporate and replace old technology with green renewable technology. The eucalyptus tree is one of the more readily available trees in South America, and Eucatex uses them to manufacture an extensive array of products for business supplies. Mr. Flavio Maluf has been able to gain invaluable experience throughout his academic and professional career and shows no sign of slowing down now.