Category Archives: Fashion Campaign

Fabletics embracing reviews as a marketing tool

Technology has brought about so many changes in the economy of the world. Most of the changes are positive. Among the many changes that have come about due to improved technology, is the ability for consumers to be able to crowdsource opinions on a variety of products online. From the research that has been conducted, more than half the decisions made by consumers have been influenced by opinions and ratings that have been given online about the products they are looking to purchase. Positive ratings influence the growth of a brand while negative ratings can lead to a fall of a brand. Sales are driven by what consumers think about a product and not only by availability, price, and quality.

 

The companies that have a high rating index move up the scale of search engines. Once a company is among the top of search engines, more people are likely to see their product and their sales are likely to skyrocket. Similarly, negative ratings lead to decreased sales. Fabletics has conducted their research well and embraced the power of positive reviews. They are using the reviews they get from their clients to provide products that the consumers need and not what is been offered by their competitors. Through analyzing and acting on the reviews they get, they have earned top ratings on different search engines. The fact that Fabletics is climbing up the ladder using the ratings and positive reviews should be something that other companies should borrow if they want to survive in the existing competitive market base.

 

Kate Hudson is Fabletics’ face. As the co-founder of this company, she is constantly coming up with innovative ways to make sure the brand stays on top of its game. Kate has played a huge part in the marketing of the products that Fabletics offers its clients. She markets online and on the ground as she ensures that customers are content with their products and the services. Through the membership process, they have been able to expand their sales to unbelievable figures in a few years of operation. With a clear structured communication department, Fabletics offers their clients excellent services.

 

Kate Hudson leads an active lifestyle. She is easy going, focussed and has a lovable personality that makes her a good figure to represent the company. She puts her all in the company to ensure that the sales are showing an improvement as they work on empowering women. Fabletics has an online lifestyle quiz that client’s fill out in order for them to find what best suits their needs. It is an easy way for one to shop and get an active wear that fits their preferences. Fabletics is working on expanding so that they can continue been an inspiration to more women. As an actor who has never had a hand in any business operations, Kate is exceeding expectations by putting in a remarkable effort in growing Fabletics. She is excelling in business. The growth Fabletics is experiencing can be measured from so many angles, but most of all, in the partnerships they are making with famous people to support their brand including the most recent one with Demi Lovato.

Demi Lovato Brings Her Own Sense Of Style To Fabletics

The growth of the Fabletics brand has been swift with the actress Kate Hudson acting as, not only, a brand ambassador, but also a part owner of the company. In a bid to bring the ever expanding range of active wear clothing from Fabletics to a wider range of consumers the company has opted to develop its first capsule range in collaboration with the singer Demi Lovato; a recent afternoon launch of the new collection designed by Demi Lovato also revealed that a portion of all proceeds from the capsule range would be donated to the Girl Up foundation.

 

Demi Lovato was quick to reveal her own love of a wide range of fitness options, largely based in boxing, martial arts, and mixed martial arts training techniques. Although the major pop star understood the need for a range of active clothing that allowed the individual the chance to remain pleased with the performance of the Fabletics clothes, she also understands the active lifestyle both she and Kate Hudson live also requires clothing to be comfortable at all times. Not only did Kate Hudson use the Los Angeles launch of Demi Lovato’s capsule clothing line to promote the Fabletics brand, she also sought to raise awareness for consumers of the Girl Up foundation that works to bring leadership opportunities to young women and girls in developing nations. The launch of the Demi Lovato line will begin in May 2017 and be followed by a full range of active wear being launched in collaboration with the singer in August of the same year.

 

The Fabletics brand has recently been making great inroads into rivaling the long established leaders of the active and leisure wear industry that are lacking in the focus that has been achieved by the Kate Hudson backed brand. Established in 2013, Fabletics began as an Online and members only retailer that allowed individuals the chance to purchase new clothing each month for a low price, even offering customers the chance to opt out in a specific month if they did not wish to purchase more active clothing at a particular moment; the Fabletics brand was also innovative in allowing customers the chance to complete questionnaires to reveal their needs and workout habits to better inform their buying options.

 

In terms of growth there have been few companies capable of matching the consistent improvements made in sales and positive reviews of the Fabletics brand over less than five years in operation. The company has consistently expanded its Online offerings and has turned its back on the trend for popup stores, instead choosing to establish its first brick and mortar physical locations. Customers can link their Online membership to their physical location purchases in a bid to keep the membership style exclusivity of the brand as it grows to bring high quality active clothing to a new generation of consumers.

Fabletics Is The Best Sports Apparel For Me

I am an avid follower of the Krazy Coupon Lady. She has helped me save tons of money over the past couple years. I also follow her reviews as she has important information for consumers to read before they buy a product. I recently started working out. I saw the commercials on television for Kate Hudson and Fabletics. I must say that Kate looks amazing in all those outfits. I have always been a big fan of hers too. She is one of the Hollywood stars that has stayed out of trouble and kept a good reputation. So, after reading the review on the couponing site, I decided to give it a try.

 

The first outfit couldn’t arrive quick enough. I was elated to get my purchase. See, I have a hard time finding clothes that are stylish for working out. You always find things that are just super expensive or ill-fitting. So, I was so happy when I got the box. I ran out back inside to try it on. I got the “Brook” outfit for my first piece. It was so comfortable that it was like wearing next to nothing. I love that this line has things that are for an athletic person for all occasions. Now, I have the maxi dress, bras, and even their sleepwear. I must say that no matter what I have bought from this company, everything is 100 percent amazing quality.

 

If you are on the edge about trying a company that automatically ships to you each month, don’t be. If you don’t want that month’s shipment, then you can stop it. They let you know in enough time to order something else or skip shipment that month. For me, I love the fact that they automatically ship. I know that each month I will have a package waiting for me at the same time. It’s like Christmas morning because I know I am getting a gift. Since I already know what is coming, thanks to their emails, it’s not too much of a surprise.

 

I recently read a review that they are opening retail stores across the country. I will probably keep the mailing service, but I cannot wait until I have a store close by. What would be better than seeing all the latest styles in person each month? Since working out has become a way of life for me, I need all the cute outfits I can get. Since Kate Hudson puts her seal of approval on these clothes, I will be a shopper for life. IF you don’t believe me, then check out the reviews on Trust Pilot.

Astrologers: Using the Eclipse Season to Your Fashion Advantage

Immediately we heard about our favorite astrologers the Tali Edut, the super cute and the accurate AstroStyle twins were joining hands with the e-shop based in Los Angeles, the Dreslyn with the main aim of curating and editing the eclipse season friendly accessories and clothes.

So how will the eclipse season be able to affect the wardrobes? Is this the right time for the style formation? We decided to chat with our sisters in order to discuss the various style moves and what you should and shouldn’t make in the next few weeks. Our sisters thoroughly explained the Dreslyn selection on pinterest.com and the pulls in the balance of restraint and romance.

Actually we will be more confident to pay more attention to our appearances having the eclipses in creative Pisces and the fashion hound Libra. Since our emotions are usually ruled by the moon, retail therapy will ensure we are strong whenever we are under the influence of the eclipses.

Remembering those who do the shopping, saving the receipts, and checking the return policies can be questionable and hasty because of the eclipse decisions. In the long run, we might agree that indeed we had purchased something that is just of sheer beauty rather than how flattering it appeared when it was put on. There have been lots of changes in the fashion world. More designs are coming into the market with most people especially the ladies having the urge to be associated with the latest style in JustFab. However, there are some who have been kept out the high prices of the latest fashion designs.

About JustFab
JustFab was founded back in 2010. JustFab is a lifestyle fashion firm which produces and engaging and private shopping experience in order to cover over 35 million members on the globe through its great portfolio of brands which include FabKids, JustFab, Fabletics and ShoeDazzle. Over the years JustFab has continued to transform how the ladies shop for fashion all over the globe which has provided the US, United Kingdom, Germany, Spain and France members the celebrity treatment almost every month on crunchbase.com.

Kate Hudson founded JustFab which offers lifestyle of high quality activewear and accessories for any active woman. The FabKids is also a top kids apparel brand which provides the busy parents with a modern way to ensure their kids and grown in an appropriate style, ready to play outfits and affordable. FabKids is also devoted in providing their clients with ShoeDazzle, world class service and daily fix deals.

Fabletics Provides Fabulous Workout Apparel

One of the most important things a person can do for their overall health is to develop a consistent workout routine that enables them to enhance their flexibility, burn calories and lose weight. Fabletics is a company that was created by the famous actress Kate Hudson to assist all people with the development of their physique. That is because in order to feel good about yourself it is important to look good and Fabletics allows you to get the most stylish and attractive sports bras, leggings and shorts each month delivered to your home.

Hudson has taken the fitness and fashion world by storm and along with her lifestyle site which shares healthy recipes for meals and fitness tips, the women of the world are responding. According to a great article in Elle Magazine, Hudson has always been interested in fashion and being creative in other fields besides acting. She wanted to be able to connect with a large number of women by supplying athletic wear that is both realistic to move in and great looking as well. The functionality of the outfits allow for easy movement in aerobic exercises. All things from yoga and palates to spin class can be handled in these comfortable clothes. These great looking fashion outfits are also realistically priced so the largest number of women will be affected by them.

Fabletics is a membership site that provides a stylish and unique workout ensemble to VIPs each month. All members can opt out of the monthly choice by checking a box on the website. However if they want to get the stylish workout wear, it will be automatically billed and shipped and the person doesn’t have to do anything. The convenience is an especially attractive thing for women everywhere. Up until recently, Fabletics has only been available online but soon a chain of physical locations will be opening across the country. The brand is on the rise and will only get more popular and having a beautiful and fit founder like Kate Hudson only helps.

One of the strengths of Fabletics is that they are designed for everyone, all body types are important to the brand because all body types are going to be working out and exercising and getting in shape. They have seamless sports bra and the very popular multiple strap sports bra as well. Their leggings provide support as well as looking great, they have a nice firmness to them that helps keep the backside compact and looking good. The better you look, the easier it is to stick with striving for fitness. Fabletics makes working out a state of mind that once you start you are never going to stop and looking good is the key to getting started.
You can follow them on Twitter and Instagram.

Pittsburgh Steelers Organization Launches Revamped Fan Gear Line

On Sunday, the Pittsburgh Steelers organization will be launching on facebook its new fashion line. The vastly improved line is already a hit with Steelers fans, and all of the items can viewed at the new website: https://shop.steelers.com/. The Steelers director of strategic planning, Susan McGalla, is excited with the fashions and accessories added to the line. “We’ve mad a lot of big changes,” according to McGalla. This year, fans will items from brands including Victoria’s Secret, Pandora Jewelry and Nike Golf, just to name a few. “Many of the fashions are geared toward girl fans who like pinks, yellows and neons,” says McGalla. “With sports you can be plain or dressy. We think we’ve captured both styles perfectly.” The Pittsburgh native says listening to the fans was an important part of bringing the line to fruition. “We love to bring in focus groups so they can have a voice.” Social networking is also an important part of making things happen. The Steelers have also launched the new “It’s Not Just Friday, It’s Steelers Friday” to encourage fans to wear black and gold on the Friday before the game. McGalla brings a great deal of experience to the table. The former CEO of American Eagle Outfitters and Wet Seal knows what customers are looking for in retail. After graduating from Mount Union College, she went to work for Joseph Horne Company where she was involved in both management and marketing. After lengthy careers at Wet Seal and American Eagle Outfitters, McGalla decided she would use her expertise to help others. In 2012, she launched P3 Executive Consulting. Her company advises some of the largest retail companies in the U.S.