FreedomPop has been a growing telecom brand in the United States since 2011 when founder CEO Stephen Stokols got the company going out of Los Angeles. Since then FreedomPop has expanded their base audience, implemented new technology, and even fought off huge M&A rumors despite gigantic offers on the table. CEO Stokols is now helping to engineer an international expansion into his home, the U.K. according to The Telegraph. The next year or so will be instrumental in terms of how FreedomPop will develop and it could be so good that they turn into a household name all across Europe and the United States.
What FreedomPop on itunes does, essentially, is offer a free cell phone plan to anyone who wants to subscribe to their service. For the U.K. expansion base users will get a free 200 text, 200 minutes of talk, and 200 MB of data for only the price of the limited start up fees. After this initial investment subscribers only ever need to dish out their own cash if they pass their 200/200/200 threshold or opt to expand their service with some of the other subscription services that are available. The core FreedomPop package, which is completely free, is essentially the same service as a basic paid phone plan in the U.K.
This expansion will serve to further push FreedomPop into the global marketplace as they are also launching a service in Southeast Asia. Before the launch, however, CEO Stephen Stokols will head to the U.K. and to the board at BT in order to attempt to secure some much needed hotspot networking. BT owns 5 million hotspots across the U.K. and they could be efficient in networking the FreedomPop grid all across the country.
FreedomPop is an odd company in that they don’t charge anyone up front for anything. CEO Stokols claims that they only need 50% of their subscribers to expand upon their base plans in order to become ‘cash positive’ and that number checks out with some other cited statistics. Stokols pointed out that only 50% of American phone owners ever expand upon their base plan, as well. With one million total subscribers in America and a rumored 250,000 interested in the U.K service it looks like these numbers will be checking out.
CEO Stephen Stokols turned down a huge offer to sell FreedomPop earlier in the year. With investment capital in hand it seems like we are about to see his gamble pay off.