Category Archives: Internet Marketing Ideas

Making Complaints Count: Online Reputation Management

In the business world, your online reputation is increasingly important, but managing it can be a daunting task with the numerous outlets through which information is shared. However, new tools and tactics can make sense of the picture and help you to ensure that your online reputation is as positive as possible.

Businesses can use tools like Trackur, Reputology, Mention, and Reputation Defender, for a free option, Google alerts to track online mentions. These tools will send you an alert according to your preference when your brand is mentioned in contexts you decide on. You can then see the full mention and decide how to respond. Monitoring your mentions on Twitter is as simple as running a search, and can give you great insight.

Responding to negative customer reviews is a fine art, and one that requires both tact and restraint. The Oregon Business Journal offers some great tips, as does allBusiness. To sum up, your response to critical or negative reviews should do a few things.

First, take a beat before responding. We care about the work we do, so it’s hard to see negative reviews, and they provoke an emotional reaction. Taking some time to approach the issue calmly is a must. Next, remember that businesses can apologize to customers without necessarily admitting fault. It’s important to validate your customer’s feelings and experience, and make sure they feel heard. Going above and beyond to make a customer feel better about a negative experience can convert them to loyal supporters of your brand for life. So take reasonable steps to leave your customer satisfied. That’s more important than following policy to the letter. However, never respond to a customer more than twice – if you haven’t won them over in a couple of exchanges you’re probably just inviting more negativity.

Most importantly, remember that your goal is to leave a positive impression. Whether the complaint is about a real problem with your service or the customer seems unreasonable, a complaint is an opportunity to create a great relationship with them. Approach it with that goal in mind.


Increase Recognition With A Wikipedia Business Page

Billions of people view pages on Wikipedia monthly. Clearly, Wikipedia is one of the most popular sites online. Some of those visitors own a business online. Sooner or later, they are going to start wondering if they should create a Wikipedia page for their business. First, let’s take a look at Wikipedia. Wikipedia is an online encyclopedia. Articles are contributed by people across the world. Wikipedia does not pay professional writers to create articles for their site. The fact is that Wikipedia encourages their visitors to contribute articles to the site.

Create a Wikipedia Page 

The idea of creating a Wikipedia page for a business seems very daunting. However, there are numerous advantages that are associated with placing Wikipedia pages that relate to your business. Some smart marketers place pages on the site to increase brand recognition. The fact is that Wikipedia pages rank high in Google searches. A high ranking page on Wikipedia that relates to a business guarantees better brand and product recognition. This might be enough to persuade people to purchase the company’s products or use their service. Some business people are interested in creating Wikipedia pages that build a personal online reputation too. Wikipedia is an excellent tool for that task. However, it is also important to link the article to reliable sources online to support the information in the article. 

Get Your Wiki

It is a proven fact that high ranking Wikipedia pages are able to quickly increase brand recognition and build an online reputation. However, the average person might not have the time or skills to create an effective high ranking page for the site. Get Your Wiki is an online Wikipedia writing service that has knowledgeable Wikipedia writers on their staff. Their experienced writers are able to compose articles for clients on a multitude of topics. They will take the headaches and frustration out of composing Wikipedia articles that are acceptable to the site. Thus, increasing the client’s brand recognition and improving their online professional reputation. Hire professional Wiki writer’s today. Contact them for more information.

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