Category Archives: Music Streaming

Desiree Perez Goes Against The Odds

Online music streaming has gotten to be an exceptional standard since the commencement of sound and video streaming platforms over the previous decade. With numerous tech industry players, for example, Google, Apple, and Spotify, each presenting on the web music streaming stages, there are various streaming alternatives for music fans. In this manner, more current players will regularly wind up battling when attempting to stay relevant in the music industry. The greater part of these streaming services neglect to draw in customers, and they quit. That was the condition of Tidal when Roc Nation official Desiree Perez was designated to head the recently gained sound and video membership benefit.

 

Tidal was propelled late 2014 by Aspiro, a Swedish/Norwegian-based organization which was later procured by Jay-Z’s Roc Nation in 2016. Tidal was sinking when Roc Nation obtained it. However, the agency’s official, Desiree Perez, has possessed the capacity to upset this and make Tidal a standout amongst the most prominent membership-based music streaming businesses on the planet, and furthermore the administration that pays the most noteworthy sovereignties to artists in the music industry. Tidal is mainstream for streaming selective music, which gives the organization an edge over its rivals and this was Desiree Perez’s thought. Most Roc Nation’s specialists have discharged their music through Tidal, making enthusiastic fans to subscribe to the service.

 

Ownership

 

Jay-Z’s Roc Nation co-claims the organization with a group of different specialists on the name. Rihanna, Beyoncé, Lil Wayne, Kanye West, Calvin Harris, Usher, Alicia Keys, Madonna were all among the recorded Tidal co-proprietors. You can get to all the elite music from these specialists and a great deal more on Tidal. Tidal has more than 500,000 paying supporters and all inclusive; the service is accessible in 31 nations.

 

About Desiree Perez

 

Desiree Perez is married to Juan Perez, Roc Nation Sports official. She is not new to the music business. Her association with Roc Nation’s proprietor Shawn Carter goes path back to the mid-90s. Desiree Perez significantly added to the achievement of the name’s game, both musically and something else, and this incorporates Rihanna and Beyoncé. Her reputation in administrative positions justifies itself with real evidence, and she’s taking Tidal spots.

 

More Info Here on businessworldwide.com.