RWS, Retailer Webs Services, had an important announcement on August 23rd, 2016. After a convention filled with big names and excitement, their new platform WebFronts Review was officially made public. Many retailers were excited, as this software represents an exceptional time and resource saving measure.
WebFronts Review has this core directive: to put all internet reviews, positive or negative, in a single place. The system works to update users such that when a review comes in, positive or negative, they have a chance to immediately reply. This can be done with an automated message which yet requisitions some amount of feedback. These responses can be customized per institution. When there’s a negative review, the same kind of response can be sent out in an automated way–though slanted toward clients who haven’t had a pleasing experience. It’s important to retain feedback from customers on either side of the fence when it comes to liking or disliking of any product. Sometimes a customer dislikes something because they’ve misunderstood a simple aspect of its operation. Sometimes they dislike something because they’ve got issues with the producer and want to naysay. And sometimes a business has made a mistake and a customer has had a bad experience through nobody’s intention. All three scenarios require patience, empathy, and most importantly, response. But all three situations are going to happen so often that unless there’s some consolidated digital option, properly seeing to everyone who has an issue may not be realistically feasible.
WebFronts Review allows responses to be sent from a single location. Reviews can be seen in one spot too, and good ones can be posted on the company website through WebFronts Review. Additionally, this program can sync to social media networks and share positive reviews that direction as well.
Online reputation management software is an integral component of modern business operations, and as such requires cogent execution. The right organization can help yield quantifiably regular increase. No online reputation consideration will definitely cost businesses money, and eventually profitable conduct may not be possible. It’s integral to have solid online reputation management solutions.