Ever since technology has expanded and evolved rapidly, search engines have become more and more useful to people, because the engines are now able to better define searches to appeal to users. There are actually entire businesses dedicated to improving SEO. There are different ways to go about placing keywords and phrases in an article or advertisement to get lots of hits and a low bounce rate, but there are always a few things that every marketer or writer should follow.
Make sure to include the keyword in an attractive title. Titles that don’t spark anyone’s attention will probably fail to bring many readers in. The article is more important than the title — after all, it is the article — but titles are crucial in getting people to visit the advertisement or piece of literature.
Reword the keyword in the body of the text. If one is writing about home improvement, make sure to include many different things about home improvement: that is, if the article is about home improvement in general.
Whatever the topic is, stick to the topic. Do not go off on any tangents or anything that does not directly pertain to the title and article. If a reader comes and visits a website to read about cooking brownies, and someone shares a irrelevant life story, do you think that that person would wish to continue reading the website? Probably not.
White Shark Media is a digital marketing company that specializes in SEO. They also provide other services such as web development and consulting. WSM also has a blog that provides business owners and marketers with lots of helpful information, all for free. WSM was founded in 2011, and has been one of that fastest growing digital marketing companies in the world. One can find more information about White Shark Media by visiting their website at www.whitesharkmedia.com.
Key phrases can often be arranged into something different, yet mean the same thing. If someone is searching about a topic and search for a few different keywords, there is a better chance of that person finding an article that you wrote or finding an advertisement that was intended for users of that demographic.
Search engine optimization is rough, but adhering to the suggestions and guidelines mentioned above can make sure that you or your business will experience higher visits and fewer bounces if you follow these simple instructions.
Source: WhiteSharkMedia Blog